YouTube now tells you when a video is AI-generated. It just doesn't let you do anything about it. You see a small "Altered or synthetic content" note in the description, and the video keeps playing, and the next one in your feed may well carry the same label. This guide explains what the label means, why platforms stopped at labeling, and how to turn the label into an actual filter.
The label is there. The filter isn't.
Over the past year the big platforms have all started marking AI content:
- YouTube labels videos with "significant photorealistic AI use", and since May 2026 it can apply that label automatically, even when the creator didn't disclose it.
- Instagram renamed its tag to "AI-generated profile" and reduces the reach of AI influencer accounts that aren't labeled (August 2026).
- TikTok labels AI-generated images, video and music as well.
As The Verge pointed out in June 2026, none of them offers the obvious next step: a "hide AI content" switch. The platforms built the signal and stopped there.
Regulation is pushing in the same direction. Under Article 50 of the EU AI Act, synthetic content has had to carry machine-readable marking since 2 August 2026. So you'll see more of these labels over time, not fewer. If you want less AI video in your day, the label alone won't do it.
What YouTube's AI label actually means
On a regular video, the label sits in the description area under a heading like "Altered or synthetic content". On Shorts it shows up in the overlay. It means one of two things:
- The creator said, when uploading, that the video has realistic altered or synthetic material, or
- YouTube's own systems found significant photorealistic AI use and added the label.
Two things the label is not:
- It isn't a quality score. A documentary that uses one AI-recreated scene can carry it, and so can a channel that posts dozens of fully generated videos a day.
- It doesn't cover everything. A faceless text-to-speech channel reading a generated script over stock footage may never get labeled, because nothing on screen looks photorealistic and fake.
That second point matters. The label is a useful signal, but it doesn't replace curated lists. The best results come from using both together.
How to hide AI-labeled videos with Blokari
Blokari is a free browser extension that filters YouTube, LinkedIn, X and Reddit. On YouTube it can act on YouTube's own AI label. Setup takes about a minute.
Step 1: Install the extension
Add Blokari from the Chrome Web Store and follow the short onboarding. The AI-label filter is in version 1.3.0 and later.
Step 2: Subscribe to AI slop
In Options → Subscriptions, turn on the AI slop subscription. In the onboarding wizard the same category is called AI Content. It does two jobs:
- It filters the channels on the curated AI slop list everywhere on YouTube: home feed, search, recommendations and the watch page. Depending on your level they're blurred or hidden.
- It's the subscription the AI-label check belongs to. Without it, Blokari ignores YouTube's label.
Subscription: AI slop / content farms. A curated list of AI content farms, plus the YouTube AI-label check at the Red level. See what's in it and read reviews on the AI slop subscription page.
Step 3: Move the slider to Red
Open the Blokari popup and set the block level to Red. Blokari's levels build on each other, and each one adds to the one before:
- Green blurs channels on your lists. Click to reveal. No rules, no heuristics.
- Yellow hides them and adds the curator's keyword and pattern rules for each subscription.
- Red hides content more aggressively and adds heuristics, including the AI-label check.
The AI-label check is a heuristic. It reacts to a label on a single video, not to a channel someone reviewed, so it only runs at Red. If you're on Green or Yellow, YouTube's label changes nothing. That's on purpose: you choose how aggressive the filter is, and a lower setting never quietly picks up Red behaviour.
Step 4: Keep the creators you trust
If a channel you like gets hidden because YouTube labeled one of its videos, add it to your whitelist. Whitelisted channels always show. Whitelisting also overrides the curated lists, so one click fixes a mistake.
What you'll see
With Red and the AI slop subscription on:
- AI-labeled videos you open from search, a link or a recommendation are blocked on the watch page.
- AI-labeled Shorts are hidden as you scroll.
- Channels on the AI slop list are hidden from your feed, search and sidebar, whether or not YouTube labeled their videos.
- On any level, Blokari can show a small "AI content" badge next to the title of a labeled video, so you know why it was flagged. Turn it off in the popup with "Flag AI content (YouTube label)" if you don't want it.
The filtering itself runs in your browser, on your device. The extension checks the page you're looking at against your lists and the label YouTube has already rendered.
Train the app and the TV, too
The extension only runs in a desktop browser. But when Blokari blocks a channel there, it can also send YouTube's account-level "Don't recommend channel" signal. That signal follows your Google account, so those channels come up less often in the YouTube app on your phone and TV too. The guide to stopping YouTube recommendations explains how that works.
Labels and lists work best together
YouTube's label and a curated list catch different things:
| YouTube AI label | Curated AI slop list | |
|---|---|---|
| Works on | Single videos YouTube labeled | Whole channels curators reviewed |
| Catches | Photorealistic AI, labeled by the creator or by YouTube | Faceless TTS farms and templated channels, labeled or not |
| Misses | Unlabeled slop that doesn't look photorealistic | New channels not yet reviewed |
| Blokari level | Red only | Green, Yellow and Red |
Run both and each one covers the other's blind spot. For a closer look at how content farms work and how to spot them yourself, read our guide to blocking AI-generated YouTube channels.
What it costs
The AI slop subscription, the Red level and the AI-label check are all in the Free tier. Paid plans change how often your lists sync and how many browsers you can use: Pro is €3/month (daily sync, all browsers), and Business is €8/month (realtime sync, unlimited rules). You don't need either to hide AI-labeled videos.
The short version
YouTube already labels AI videos. Blokari is the switch that hides them. Install the extension, subscribe to AI slop, set the slider to Red, and whitelist anyone you want to keep.
FAQ
Can I hide AI-generated videos in YouTube's own settings?
No. YouTube labels videos that contain significant realistic altered or synthetic content, but it has no setting that hides them. The label is information only. To act on it you need a browser extension such as Blokari.
How does Blokari know a video is AI-generated?
For this feature it doesn't guess. It reads the 'Altered or synthetic content' label that YouTube itself puts on the video. If YouTube has labeled the video, Blokari can hide it; if YouTube hasn't, this check does nothing and your curated lists and filters still apply as usual.
Which settings do I need?
The Red block level plus an active AI slop subscription. On Green and Yellow the AI-label check is switched off. That is deliberate: Green only blurs channels on your lists, Yellow adds curator rules, and only Red adds heuristics like this one.
Does it work on YouTube Music?
Not today. YouTube Music has started labeling AI-generated songs, but the AI-label filter in Blokari covers YouTube videos and Shorts only.
What if a creator I like gets hidden?
Add the channel to your whitelist. Whitelisted channels always show, including when YouTube has put an AI label on one of their videos.